The Journey in BLOGGING from being Good to Great…
Jim’s Collins book, GOOD TO GREAT: Why Some Companies Make the Leap and Others Don’t has sold 3 million hardcover copies since publication and has been translated into 35 languages. Driven by a relentless curiosity, Jim began his research and teaching career on the faculty at Stanford Graduate School of Business, where he received the Distinguished Teaching Award in 1992. In 1995, he founded a management laboratory in Boulder, Colorado, where he now conducts research and teaches executives from the corporate and social sectors.
Good is the enemy of Great…the fundamental concept on which the author hinges it hypothesis to build the management case. If we are performing well as a company or community then our motivation to constantly improve and excel is largely threaten. We need to break away from that well of spiral thought. It becomes a vortex of status quo. The thought to shift from the established regime and set a new rigor to achieve excellence, and then move towards greatness comes with seamless engagement with excellence. Though these principles are crafted for the business and for organization, it can very well be applied to individuals and in our daily life for a greater benefit.
Blogging is no exception and we can see how good blogging can become a great transformer with application of these wonderful principles by Jim Collins.
It is interesting to analyzing how these principles applied in taking a good company to the level of greatness can be so deftly be applied to the journey of moving from a “good blogger” to becoming a “great blogger”. After all certain principles in life are universal in nature and we can nurture those principled thoughts to become thought leaders in the virtual space of blogosphere.
Here are those seven characteristics that matters in making a good company great…
- Level 5 Leadership: Leaders who are humble, but driven to do what’s best for the company.
It is important to know about level 5 in leadership. There are certain common characteristics of Level 5 leaders and that are of tenacity to resolve, strong determination, give credit to others in success and taking the blame during failure. To be a great blogger we need to be a great thinker. Great leaders are great thinker. Thinking is an integral part to leading or blogging. There is always this idea how we should be leading as a blogger…aggressive, assertive, persuasive, progressive, constructive, and creative, and above all being grounded.
This very quality of being humble in the engagement of communication, conversation and collaboration, and the being able to maintain one’s humility over time certainly makes us as a person more amiable, adorable and our goodwill that starts spreading across the blogging community. In order to become a great blogger we need to demonstrate our greatness and it is the way we lead in the space and how we keep placing our thoughts and how thoughts make us as the thought leader. As we stand out we need to be more responsible in what we do, and how we do what we are set out to do, and do in a manner that makes a difference in the blogging community.
- First Who, Then What: Get the right people on the bus, then figure out where to go. Finding the right people and trying them out in different positions.
In the end it’s the people who matter in our life and unless we have the right people around us and with us, we cannot graduate from being a good blogger to a great blogger. Blogging is no exception. It boils down to getting the right set of blogger with whom to work and with whom to share and exchange ideas to grow our ideas to become bigger and better in our manifestations. Once we have the blogger who are like minded and who have the bandwidth to connect and share thoughts with us… the conversations, the ideas, the analysis, the insights and the time.
We may buy a bus, ‘bus’ being the metaphor and don’t have the people to ride the bus drive, the driver is not good enough for the bus…nothing matter. Similarly, we may have a beautiful blog; it is not good enough if we have no visitors and none to read the blog posts. In other words who are our target audience and who all will make our market segment, we all have our niche and it will determine how we are designing our product and how we are positioning ourselves, it is in the visitors movement and readers mind that our success to secret lies. It has to be first who matters to us and then what we want to do.
- Confront the Brutal Facts: The Stockdale paradox—confront the brutal truth of the situation, yet at the same time, never give up hope.
Transparency to the brutal facts of life is essential to achieving and sustaining success in life through greatness. Sustainability is the key to greatness in any achievement. As is life so is in every other sphere in our work, facts are non-negotiable and we cannot fudge facts to gravitate from good to great, and also we cannot be good without being factual correct. Facts are many times bitter truth to digest. We need to face it upfront and we need to place the reality in perspective.
The paradox between faith or fact, the big which side of the stockdale paradox are we placed? Click To Tweet
Just like life’s paradox where both facts and fiction co-exist and we have to live with the fusion of facts and fiction, and in blogging we also have to embrace both. We simply cannot sidetrack the potent power of facts in blogging which cannot be distorted then the very existence of us as a blogger is in disarray and in a state of disequilibrium. The fact remains that we have to grind ourselves hard to climb the ladder of leader in blogging. Facing the real facts of life and driving our way out of challenge that will keep coming our way in virtual life as in our real life and to fight it out strongly, we have to keep our glimmer of hope intact, after all hope is the hidden force of life.
- Hedgehog Concept: Three overlapping circles: What lights your fire (“passion”)? What could you be best in the world at (“best at”)? What makes you money (“driving resource”)?
Hedgehog is a small nocturnal old world mammal with a spiny coat and short legs, able to roll it into a ball for defence. Hedgehog is contrasting with foxes. Foxes are wily and know many things and hedgehogs are wise and know one thing well. The first question in the circle is what represents the phenomena of blogging. What lights the fire within us, and it is the passion that powers the blogger to go the distance in building the space of our choice. And able to maintain the place to be the best in the business of blogging.
Though we all start it as a hobby or we position it as a logical extension to our passion but somewhere within us there is always this brewing aspiration to convert that passion into a form of profession where we can make money. There is this underlying aspiration where these circles play their part and participate to converge. We then get caught in the conundrum of these three circles that primarily revolves around passion, excellence and business of venturing into blogging. The point of interaction of these three circles that matters… it evolves, emerges to form a solid body of power that we can promote and propagate in the blogosphere.
- Culture of Discipline: Rinsing the cottage cheese.
There is no magic to make a good company great with a magic wand. But there is this logic that by being simply disciplined in our working is what creates that game changer with the passage of time. The contest between “magic in life” and “logic of life”. The ultimate route to great success in blogging squarely lies in the art of being consistent, and consistently doing it over a long time what we want to do in blogging. It comes with discipline and much like life, discipline is the common denominator for achieving anything great in life and blogging is no exception.
Which cottage cheese is worth rinsing? Diligent attention to details in essential. The question of what… Click To Tweet
The fundamental to great blogging is powerfully rooted in the culture of personal discipline. This is one of the most under rated aspect of blogging. The disciple of discipline. It so happens in our blogging journey, most of us mostly start the journey little casually and there is this initial lack of seriousness that invariably gains momentum later and that develops with time and with deeper engagement with the platform. To evolve through those phases and come out successful we need the backing of “culture of discipline”. There is that initial inertia and there is a choice we all have and there is no compulsion in adventuring into the venture of blogging. We love to enjoy that freedom to free our soul in this space.
- Technology Accelerators: Using technology to accelerate growth, within the three circles of the hedgehog concept.
The success of blogging solidly stands on three pillars. The first pillar is the content, the second is the technology and the third is the marketing. Indeed, technology is the engine of accelerator and technology keeps changing with time and we need to keep ourselves well abreast of the best of the technology innovation that keep happening. We can make our content stand out and we can market our content to be good but not good enough to become great a blogger. We have to dive deep and dirty our hand in understanding the vital role of technology in blogging and how technology is transforming the space. The subject on which we blog matters, it matters significantly but the quality of content determine how our blog stand and to stand out in the long run we need the engine of technology.
Though technology cannot make or break the power of an idea but it can definitely give the idea the… Click To Tweet
It is not the technology per se but the art of leveraging technology to one’s significant advantage that provides the edge and we are able to edge out others in the race to being just good in doing what we do, we move to become great in doing what we always loved to do and technology is playing its part. Indeed technology is the real accelerator in changing gears of our bogging vehicle in leading the pack, we can have a strong content and marketing but we cannot stand out without the able support of technology.
- The Flywheel: The additive effect of many small initiatives; they act on each other like compound interest.
Flywheel is a heavy revolving wheel in a machine which is used to increase the machine’s momentum and thereby provide greater stability or a reserve of available power. Flywheels resist changes in rotational speed by their moment of inertia. The amount of energy stored in a flywheel is proportional to the square of its rotational speed. The way to change a flywheel’s stored energy is by increasing or decreasing its rotational speed applying a torque aligned with its axis of symmetry.
It is about the energy through synergy. The greatness in blogging comes with the addition of small things that we need to keep doing and doing it consistently. But in the ultimate analysis as in any sphere of life so is in blogging the critical differentiator is the initiator. The initiatives we take and how often we take those initiatives in what we do as a blogger. Everyday counts, and we just cannot do one big thing and take a break and expect that we will have greatness knocking at our doorstep. The small steps in blogging that really counts, we undermine the power of little things and the smaller things that we have to keep doing in the blogosphere to keep the wheel moving. We have to keep moving it creatively and consistently to make those small initiatives to add up, gain momentum to take off at the right time and reach greater heights.
It is impossible to have a great life unless we live a meaningful life. And the true meaning in life emerges when we do meaningful work, and to do we need to find work that reflects our true personality.
Blogging is one such meaningful work and to do that work meaningfully we need to connect with our purpose.
Unless there is a real connect in what we do and what we love to and if we don’t know then we have to discover that love that is either lying low or below our radar where we need to change our focus of search by sending our signals…so as to embark on a fascinating journey of being a blogger to a good blogger to a great blogger.