The Work of Blogging…how much to do our self and how much to outsource?
The “work of blogging” appears so simple. And the question…
What is there to work?
At the level of perception, it is deceptive. In fact in its much deeper avatar the demand for engagement with this work is highly disguising. We get swayed by its ostensible glamour and there is an open clamour for colour. We get disruptively immersed in its colourful manifestation.
What is the engagement with blogging? It is merely about dwelling with some floating ideas and giving some wings to those flying thoughts, flirting attempt to bind those ideas with some meaningful words, striving towards forming a story. After all, we are all born storyteller; we have our own stories to tell, we have our way to telling that story. The STORY begins here…
Yes, blogging is just about the art of informal writing and self publishing, what else, at the surface of it, it is simple casual writing not much to do with the idea of serious writing stuff, may be it needs little more technology alignment not mandatory about being overtly technology savvy and seemingly it all ends there. So simple. The matter would have been closed.
“No confusion only conclusion.”
Exactly, this is what I had conceived. My mind was initially impregnated with this array of simple streams of thought. I had consciously left the body of work in blogging to evolve from my conception and perception to hit the stark reality and meet the deeper realization.
It is much beyond these simple equations of ideation and inscription.
I was absolutely flawed.
The journey of blogging merely begins here as a line of POETRY but the story continues as it develops into a STORY and appears to ends as a NOVEL which it never does. The deception. We get trapped in the mirage of the impending end. It is the dawn of veracity. Once started, if we are passionate about what we are doing, blogging becomes an endless engagement of creativity, thinking, writing, collaborating, conversing, designing, demanding and dismantling many of our myths and displacing our age-old assumptions.
The mother of most problems in our life are clandestinely harbored in the box of assumption, we resist in breaking that subtle but strong bondage we have built over time with the assumptions that govern our work and the way we work, it is magical, it happens, only a mental shift, the moment we start QUESTIONING the ASSUMPTIONS we instantly start seeing a world of opportunities and window of possibilities unfolding in front of us.
It is so much more, in fact much more than our conventionally defined horizon of imagination. The work encompasses a body of knowledge and multiple disciplines. It is equally about the principles of management, the organization structure, the process to be followed, the finances to be mobilized and the marketing efforts that need to be strategized.
WORK of BLOGGING is indeed a complex process, a chain of actions and it is a combination of multiple tasks and it needs manifold skills to make the amalgamation of work harmoniously and work well for us as a blogger.
In general, the complexity of blogging work would get considerably limited if it is just taken as a hobby, an extension to our area of interest and then merely recording of our personal events and narrating our happenings in our day today life, then giving few twists and turns, getting here and going there. That is not the case for many serious bloggers, many of us who have aspired to climb the ladder of professional blogging or those professional blogger who have already made blogging a full-fledged business venture that they had once started as a mere hobby and there are very few others, in fact minuscule in number who have had very clear idea, the day one and had started purely with the idea of doing business in mind, to make money by working their way in blogging and making a direct living out of blogging. The freedom we get, we cherish, the flow of money that control, we are empowered and the joy of seeing the success of our idea, that we passionately nurtured…PASSION transforming into our PROFESSION.
“It is tempting.”
“It is inspiring.”
The moment we hear about the success stories, the six and seven-figure earnings, we are after all human beings and we cannot always resist such temptation and not take steps in that direction after being inspired. I would be telling a lie, if I say given an opportunity I wouldn’t enjoy that very definition of financial success. But the bigger question we need to ask ourselves that are we game for taking such risk and such engagement where we have to trade-off our joy of blogging with the job of blogging.
It again appears so simple, what is there to be debate between these two words of “joy” and “job”.
Therein lies the fundamental difference between what we do and what we really intent to do, we leave the thoughts in loose ground and perhaps, and we love playing in that grey zone as we don’t have to anchor ourselves in some self-regulated boundary. The paradox is that we cannot escape the boundary, as we have set for ourselves. It is about the self commitment…
WORK of BLOGGING is also about designing web pages, producing quality content, creating market for the products and marketing those products through multiple marketing strategies. This is like acquiring masters in blogging business administration before doing the business of blogging and it is much more than the writing skills and also not just about having a little bit of technical understanding. It needs deeper understanding. It is about, comprehending more about social media, search engine optimization, social media marketing, link building, running forums, joining chat rooms, doing webinars, and sharing podcast, selling ads and much more.
It is a combination of diverse roles…the ROLE;
as a writer,
as a copywriter,
as a software developer,
as a graphic designer,
as a trainer,
as a speaker
as a partner and collaborator.
Each role has its own set of required skills and these skills needs to be constantly honed to effectively discharge the responsibilities under that specific role. There is no end to learning multiples skills and mastering few required skills for each such different roles we play.
Many of us ourselves were not even aware of the latent talent until we put ourselves to this litmus test of blogging. The ability to manage such multiple roles and make the online organization as a blogger perform optimally and get us the desired result consistently is not an easy proposition. Business bloggers running successful ventures are highly talented people, some of the abilities are very much within them but there are many such abilities which are not gifted but are gained by LEARNING and TRAINING.
Still, the list is long and all skills cannot be factored in this two compartments of learning & training, and those skills that are essentially needed to sustain the success of running the online business of blogging…goes beyond the tangible list. What should we do when the extended list doesn’t fit the prescribed box; we just cannot stop the business or allow the business growth to suddenly drop and the organization to die.
We have to improvise.
We have to innovate.
We have to think out of box…
There are many ways, and one such idea resides in the model of OUTSOURCING.
It is no more an experimental model, it has been designed, developed and deployed in myriad such cases and it has time and again proved its mantle in dealing with such problems and defining a solution, it is now a well-orchestrated management practice to make the resources count both in terms of the time factor and in the matters of money management.
Invariably, we don’t have the luxury of time to manage so many tasks, diverse in nature and demanding high level of competency and certain degree of PROFICIENCY, even if we have it in few aspects, we generally will not have the requisite skills to keep doing at that efficiency, EFFICIENCY matters in running any business. The solution is engineering an outlet in the form of outsourcing, outsourcing certain set of tasks, tasks that are not related to our core competency.
We have to separate the core from the periphery, the cream from the milk, the wheat from the chaff, the support activities which on outsourcing will not directly affect the quality of the product or service we offer, in essence our core brand, the brand value we have created and the position we have established over a period.
Is writing our core?
Is technology our core?
Is marketing our core?
Is speaking our core?
Is networking our core?
Is designing our core?
Identifying our CORE COMPETENCY is the secret to sustained success (we can all taste success once or few more times the taste of success, that will only take us thus far no farther) the key to sustained success lies in consistency in what we do and how well we keep doing it. It requires hard decision, the decision to part ways in few things we may like to do, parting with the few roles, relatively less significance in the gamut of roles we are suppose to play.
It is about outsourcing tasks exercised by those lesser roles of ours which are non-core, being less critical to our competency. It is relative. Accepting the fact, the fact that we cannot be good at everything, relinquishing what we are not good at and embracing what we are really good at, an intelligent judgment and nurturing those few good qualities of our nature.
The FOCUS is vital to achieving success in any SPHERE and the blogoSPHERE is no exception. Click To Tweet
Blogging cannot escape the focal lens.
RESOURCES are limited, nothing in this world is unlimited, the one factor that governs everything in this world is the factor of time and we cannot do anything in this world without obeying the rules of time and time is the most important resource and by outsourcing we do more in less time.
OUTSOURCING is definitely a good idea and great way to grow faster and better with more focus on our core competency. It needs harnessing. The focus, it does the trick and brings the difference being just good and becoming great. But there is also a factor of timing, not just about time to be outsourcing the tasks and it should not be done at the beginning of the journey of blogging where there is high probability to make the mistake and hence we should exercise our freedom to explore the opportunity to learn the art of blogging through experimentation and with engagement of doing trail and error.
By doing so we get to know the finer nuances of running the online business, the hands on experience that counts and counts in a big way as the business grows bigger. Being familiar and being involved makes us more agile in doing the different tasks and more swiftly in shifting roles.
The Work of Blogging can be daunting if we don’t master the art and craft of managing multiple tasks and keep developing the required skills.
The key to managing a successful blogging business that is sustainable squarely resides in the prudent decision we are able to take, of how much of work we should be doing ourselves, how much of work we should be delegating, what works to be done by our support team, what we should be doing ourselves and how much of the work we should be ruthlessly outsourcing.
Parting ways, this is not an easy decision.
Though the FILTER is the factor of competency, once we have identified our core competency and have got fully convinced that these competencies are our true differentiators, and logically defining the path forward into our vision of work, the work we have solemnly committed to perform and excel, then it basically boils down to what we blog as a subject and question, why we blog more objectively…
Then Work of Blogging is game of mathematical deduction and what part of the work is to be outsourced is largely relative, and there cannot be a standard FORMULA that has universal applicability…we have to work our way out.